Free Email Click-Through Rate Calculator
Calculate email CTR, open rate, and campaign metrics — benchmark against industry averages.
Campaign Data
Performance Metrics
Click-Through Rate (CTR)
How it works
Enter send numbers
Input emails sent, delivered, and opened.
Add clicks and conversions
Enter total link clicks and goal conversions.
See all metrics
View CTR, CTOR, open rate, and conversion rate instantly.
Compare benchmarks
See how your campaign compares to industry averages.
Common use cases
Email marketers
Measure campaign performance against industry benchmarks.
Newsletter creators
Track open rates and CTR across issues.
E-commerce brands
Measure promotional email performance and conversion rate.
Agencies
Produce comprehensive email performance reports for clients.
Frequently asked questions
What is email CTR?
Click-through rate = Clicks / Emails Delivered × 100. It measures how many recipients clicked a link in your email.
What is CTOR?
Click-to-Open Rate = Clicks / Opened × 100. It measures engagement among those who actually opened the email.
What is a good email open rate?
Industry average is around 21% (source: Mailchimp). B2B emails tend to achieve higher rates of 25–30%.
What is a good CTR for email?
Industry average CTR is around 2.6%. CTOR benchmarks at 10.5%.
Is my data stored?
No — all calculations run entirely in your browser. Nothing is sent to any server.
How do I improve CTR?
Improve CTR by personalising subject lines, segmenting lists, optimising CTA placement, and sending at optimal times.