Free Pricing Calculator — Cost & Margin
Find the right selling price — enter cost and target margin to calculate the optimal price.
Inputs
Selling Price
Recommended selling price (ex. tax)
How it works
Select pricing mode
Choose margin-based, markup-based, or fixed profit pricing.
Enter cost price
Input your total cost of producing or acquiring the product.
Set target margin or markup
Enter your desired gross margin % or markup %.
Get selling price
See selling price, gross profit, and tax-inclusive price instantly.
Common use cases
Retailers
Calculate selling prices to achieve target gross margins on products.
Freelancers
Price services based on desired hourly rate and margin.
Manufacturers
Set wholesale and retail prices with markup calculations.
E-commerce sellers
Price products competitively while protecting margins.
Frequently asked questions
What is the difference between margin and markup?
Margin is profit as a % of selling price. Markup is profit as a % of cost. A 50% markup gives a 33.3% margin.
How do I set a 50% gross margin?
Use margin mode and enter 50. The tool will calculate: Selling Price = Cost / (1 – 0.50) = Cost × 2.
Does this include VAT/tax?
Yes — enter your tax rate and the tool shows the tax-inclusive selling price.
Is my data private?
Yes. All calculations happen in your browser with no data sent to any server.
What is a good gross margin?
Varies by industry: retail 20–50%, SaaS 60–80%, manufacturing 25–35%. Use industry benchmarks as a guide.
Can I use this for services?
Absolutely. Enter your cost (time × hourly rate + expenses) and set your target margin.