Free Conversion Rate Calculator Online
Calculate conversion rates and benchmark against industry averages — instant results.
Inputs
Results
Conversion Rate
Industry Benchmarks
E-commerce: 2–3% · SaaS: 5–7% · Lead gen: 10–15%
How it works
Enter visitors and conversions
Input total sessions or visitors and the number of conversions.
Add revenue (optional)
Enter revenue per conversion to see total revenue generated.
Compare to last period
Enter previous period conversions to track improvement.
Benchmark against industry
See how your rate compares to e-commerce, SaaS, and lead gen averages.
Common use cases
E-commerce stores
Measure checkout and product page conversion rates.
SaaS landing pages
Track free trial or demo signup conversion rates.
Lead generation
Measure form completion and content download rates.
A/B test analysis
Compare conversion rates between control and test variants.
Frequently asked questions
How is conversion rate calculated?
Conversion Rate = (Conversions / Total Visitors) × 100.
What is a good conversion rate?
E-commerce averages 2–3%; SaaS free trial pages 5–7%; lead gen landing pages 10–15%. Depends heavily on traffic source and offer.
What counts as a conversion?
Any desired action: purchase, signup, form submission, download, call, chat start — whatever your goal is.
How do I improve my conversion rate?
CRO tactics include clearer CTAs, faster page load, social proof, reduced form fields, and A/B testing.
Is my data private?
Yes — all calculations are done in your browser. Nothing is sent anywhere.
Can I track multiple conversion goals?
Use the tool separately for each goal to compare rates across different conversion points.