Free Lead Conversion Rate Calculator
Calculate conversion rates across your sales funnel — from lead to customer in real time.
Funnel Stages
Funnel Results
Visitor-to-Customer Rate
How it works
Enter funnel numbers
Input visitors, leads, qualified leads, opportunities, and customers.
Add deal value
Enter average deal value and optional cost per lead.
View conversion rates
See conversion rates at every stage of your funnel.
Calculate pipeline value
Get total pipeline value, closed revenue, and CAC instantly.
Common use cases
Sales teams
Identify the weakest stage in the funnel and focus improvement efforts.
Marketing managers
Calculate cost per lead and cost per acquisition from campaign data.
Startup founders
Model funnel efficiency to forecast revenue from a lead volume target.
Growth analysts
Compare funnel conversion rates across campaigns, channels, or time periods.
Frequently asked questions
What is a good lead-to-customer conversion rate?
Industry averages vary: B2B SaaS around 0.5–3%, e-commerce 1–5%. Higher-intent channels (e.g. referrals) often convert at 10%+.
What is MQL vs SQL?
MQL (Marketing Qualified Lead) shows marketing intent; SQL (Sales Qualified Lead) is confirmed by sales as a real opportunity. This tool models both stages.
How is CAC calculated here?
CAC = (Cost per Lead × Leads) / Customers. It represents the total acquisition cost per won customer.
Is my data sent anywhere?
No — all calculations run in your browser. Nothing is stored or transmitted.
Can I model a B2C funnel?
Yes — use the Visitors → Leads → Customers stages and skip the MQL/SQL stages if not applicable.
How do I improve conversion rate?
Focus on the stage with the lowest rate. Common levers: better landing pages, faster follow-up, and lead scoring.